H.E. Gerhard Reiweger, Ambassador of the Republic of Austria to Bulgaria and Dr. Todor Chobanov, Deputy Mayor of Sofia are among the official guests. H.E. Gerhard Reiweger reminded that the sustainable development of a municipality influences life stndard and improves the popularity of a tourist destination. Dr. Chobanov read an address on behalf of the Mayor, Yordanka Fandakova, in which the accent was on cultural and alternative tourism.

Other participants in the conference are Nikolay Mindov, Chair of the Association of Tour Guides in Bulgaria, Yurij Valkovski, Executive Director of the Fondation for Urban Projects and Research, Marcus Petz, Director of Strategic Planning, Wien Tourismus, Svetla Lomeva, Director of "Sofia 2019"and Lyubomir Popyordanov, owner of sport and tourism agency "Odissea-in".