15.04.2026
The paper entitled “From Attitudes to Behavioral Profiles: The Role of Preliminary Research, Cultural Factors, and Digital Confidence in Furniture Purchasing”, authored by Neviana Krasteva, Tsvetan Davidkov, and Irena Mladenova, has been published in an international scientific volume by Springer as part of the conference proceedings Marketing and Smart Technologies: ICMarkTech 2025, volume 474 in the series Smart Innovation, Systems and Technologies.
The publication provides a comprehensive analysis of the relationship between consumer attitudes and behavioral profiles in furniture purchasing, with particular emphasis on the role of preliminary research, cultural factors, and consumers’ level of digital confidence. The authors investigate how various individual, social, and technological variables influence purchasing decisions within a specific and highly competitive market segment.
This work was presented at the International Conference on Marketing and Smart Technologies (ICMarkTech 2025), which brings together scholars and practitioners in the fields of marketing, digital strategies, and innovations in consumer behavior. The paper has been published by Springer, Cham, and carries the DOI 10.1007/978-3-032-16288-5_19, providing direct access and citation potential in international databases.
The publication constitutes a significant contribution to the literature on consumer behavior, as it combines empirical analysis with a multidisciplinary approach encompassing marketing, sociology, and digital studies. The focus on cultural differences and digital confidence makes it particularly relevant for understanding emerging trends in consumer choices concerning furniture products, which are increasingly offered and purchased online.
This publication represents an important advancement for Bulgarian researchers in the international scientific community and enhances the visibility of regional research within the global marketing and technological discourse, offering empirical and theoretical insights that can be utilized by academics, practitioners, and business strategists.