11.12.2015
Prof. Dr. Gert Hoepner, guest lecturer from the University for Applied Sciences in Aachen, Germany gave lectures in "E-Marketing" between December 7 и 11, 2015 г. for the first time at the Faculty of Economics and Business Administration (FEBA) for the bachelor students in the German programme of Business Administration.
Among the course topics were:
- E-Commerce
- E-Mail Marketing
- Social Media Marketing
- Always On, Click Farms and others
The teaching materials are available online in the Moodle-System.
The lectures took part within the Erasmus+ framework by the European Union.
During his visit Prof. Hoepner discussed ideas about widening the cooperation with FEBA, intensifying the exchange of professors and students and an eventual double-degree bachelor's programme
University for Applied Sciences in Aachen: https://www.fh-aachen.de/
Personal webpage of Prof. Dr. Gert Hoepner: https://www.fh-aachen.de/en/menschen/hoepner/