Prof. Svetlana Bialkova, Ph.D.
Scopus profile Bialkova, Svetlana - Author details - Scopus
Google Scholar Svetlana Bialkova - Google Scholar
ORCID Svetlana Bialkova (0000-0002-5131-4021) - ORCID
Prof. Dr. Svetlana Bialkova is an internationally recognised expert, global professor, author, speaker. She holds a PhD, Radboud University, The Netherlands, and a JSPS fellowship, BSI RIKEN, Japan. She is currently leading the ConsuWAIS project, award winning by VIHREN 2024 programme of BNSF, implemented at FEBA, Sofia University, Bulgaria.
Professor Bialkova received several awards and secured funding, including PI role. She taught various academic courses and has worked on numerous projects in top international labs in The Netherlands, Belgium, Germany, Denmark, Switzerland, UK, Japan.
She explores the joint interaction between human, media, and technology, and how this influences the multisensory experience. Translating fundamental knowledge into practice, she realised several industry related initiatives and projects with huge societal relevance. She also participated in various consortia advising policy implementation at EU level and across the globe.
Professor Bialkova is publishing in highly ranked journals in the area of Consumer behaviour, Digital Marketing, Psychology, Human-Computer Interaction. She is the author of the books Digital Consumer Psychology and The Rise of AI User Applications: Chatbots Integration Foundations and Trends. SpringerLink.