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Programme: Public Relations

Degree of education-qualification Bachelor of Arts

Form of education

The education is by taking regular courses and by correspondence according to the state order

Admission conditions (application and enrolment)

The admission of Bulgarian students is through a competitive written examination in Journalism and an oral examination in Journalism. The classification of the candidate students is done on the ground of the marks from the entrance examinations and the marks from the school-leaving certificate.

Aims

Educational

The programme gives to the students in Public Relations combination of basic training with wide profile in mass communication, PR, advertisement and media, specialized professional training in integrated marketing communications and professional training at student’s choice.

Professional

Bachelors of Arts in Public Relations find professional realization in the field of public communication, first of all at the PR departments at institutions and organizations, at advertisement agencies and media institutions. At PR departments and agencies they perform as experts, advisers, presspersons, communication managers, as advertisers for work at the media.

Possibilities for realization and further development

Students graduated from the degree of education-qualification „Bachelor of Arts” in Public Relations can continue their education in Master’s degree in the subjects at the Faculty.

Curriculum

The division of the courses by years and credit load that leads to the allocation of 60 credits by year, at the respective credit load of each course (compulsory, elective, optional and practice) from the year (term).

First year
First semester Second semester
Course credits Nature of the course Course credits Nature of the course
Theory and History of PR – 1 3 C Theory and History of PR – 2 5 C
Fundamentals of Advertisement – 1 3 C Fundamentals of Advertisement – 2 6 C
Sociology 3 C Recent and the Most Recent World History 5 C
Social Psychology 7 C Fundamentals of Economics Theory 7 C
History of Bulgarian Journalism 3 C Theory and Practice of Text Editing 7 C
Media Law 3 C      
Information Technologies 4 C      
Bulgarian Language and Stylistics 4 C      
Second year
Third semester Fourth semester
Course credits Nature of the course Course credits Nature of the course
Theory of Mass Communication 3 C Theory of Mass Communication 3 C
Ethno-Psychology 4 C The Balkans: Comparative Ethno-Psychology 3 C
Political Science (Media and Politics) 4 C Ethno-Psychology 5 C
Methods of Mass Communication Research 5 C Computer Mediated Communication 3 C
Media and PR (press) 2 C Methods of Mass Communication Research 3 C
Media and PR (radio) 2 C Communication skills – 1 (public speech) 5 C
Media and PR (TV) 2 C Communication skills – 2 (writing for PR) 5 C
Media and PR (cinema) 2 C Social Conflicts 3 E
Media and PR (photo) 2 C PR and Criminology 3 E
Social Conflicts 4 E Globalization and Regionalization of the World Economy 3 E
PR and Criminology 4 E      
Globalization and Regionalization of the World Economy 4 E      
Third year
Fifth semester Sixth semester
Course credits Nature of the course Course credits Nature of the course
Marketing 4 C Brand Management 4 C
Psychology of Communication 4 C PR in Time of Crisis 3 C
Media and Communication Research 4 C Communication skills – 3 (TV) 4 C
Persuasive Communication 5 C International Communication 3 C
Communication skills – 4 (radio) 5 C Theory of Culture 3 C
Advertisement Campaign 5 C Graphic Design 4 C
PR of Book Publishing 3 E Image Building 3 C
Financial Management 3 E Intercultural Communication 3 C
PR of the Culture Tourism 3 E PR of International Organizations 3 E
      Psycholinguistics 3 E
      Financial Management 3 E
Fourth year
Seventh semester Eighth semester
Course credits Nature of the course Course credits Nature of the course
Media Management 6 C New Media 5 C
Corporative Communication 6 C Strategies and Tactics of PR 5 C
Integrated Marketing Communication 6 C Business Communication 4 C
Theory and Study of Public Opinion 7 C Entrepreneurship 5 C
Management of PR Agency 5 E Advertisement in Media – seminar (press; radio; TV; Internet) 11 C
PR of State Security 5 E      
Social Prognosis 5 E      
           
 

Assessment methods

Examination; current mark

Technical equipment of the Programme

Training in “Public Relations” requires the use of a computer room; a video show room with a digital audio video player and a video wall; a conference hall; a press and book publishing studio; a radio studio complex; a TV studio complex; a photo lab.

Fields of research activity

Public Relations; PR of institutions, companies, media

Characteristics of applying the credit system

ЕСТS coordinator: Assoc. Prof. Teodora Petrova, PhD