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On October 24, 2023, at 4:00 PM, at the Faculty of Economics and Business Administration of Sofia University "St. Kliment Ohridski" a seminar dedicated to the important topic of personal branding - "Personal Branding: How to Set Yourself Apart" is going to take place.

The theme of developing a unique personal brand provides participants with the opportunity to distinguish themselves, whether in their professional careers or personal lives. During the seminar, participants will learn the fundamental steps to identify and promote their unique personal brand.

The event is going to be led by Prof. Ruth P. Stevens, a marketing expert from New York University Stern School of Business. Prof. Stevens brings extensive experience and knowledge in the field of marketing and branding. She is going to introduce the three key components of personal brand development and provide specific tactics to help participants popularize their brand among those who play a crucial role in their success. The seminar is going to be structured as an interactive workshop, where each participant is going to receive feedback on their branding plan and a set of ideas for concrete actions.

Рут П. Стивънс, (1)

In this session, you are going to:

  • understand the value of a personal brand, to students and professionals;
  • know the 3 key elements of a personal brand;
  • identify your unique positioning;
  • select from a set of 5 tactical steps to communicate your brand.

The event is going to be conducted in English, and seating is limited to the capacity of the venue. Those interested in participating are required to pre-register and await confirmation.

Registration Form.