Dear Colleagues,

We are pleased to invite you to a round table on the topic "Gamification in Education". The event will take place on June 7 (Friday) at 9:00 AM in hall 315 at the Faculty of Economics and Business Administration, Sofia University "St. Kliment Ohridski".

The forum will be held in a hybrid format (online/in-person). It is dedicated to the challenges of using game-based approaches and innovative models in education.

The round table is organized in connection with the implementation of the project "SUMMIT BG-RRP-2.004-0008-C01" (project No. 70-123-190 from February 12, 2024, under session II to ACTIVITY 3.4).

Program

9:00 – 9:15 Registration

9:15 – 9:20 Opening of the event - Prof. Dr. Tsvetan Davidkov – Chair of the Scientific Committee

Panel I

9:20 – 9:35

GAMES IN TEACHING MANAGEMENT DISCIPLINES: EXPERIENCE, PROBLEMS, AND REFLECTIONS

Prof. Dr. Anastasia Bankova, Sofia University "St. Kliment Ohridski", Faculty of Economics and Business Administration / Assoc. Prof. Dr. Todor Yalamov, Sofia University "St. Kliment Ohridski", Faculty of Economics and Business Administration

9:35 – 9:50

GAMIFICATION IN UNIVERSITIES – STUDENTS' SATISFACTION AND ASSURANCE OF LEARNING

Prof. Nadya Velinova-Sokolova, Ph.D.; Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration

9:50 – 10:05

EVOLUTION OF TEACHING MODUS OPERANDI - SCHOLASTICISM TO GAMIFICATION

Prof. PhD Angel Marchev, University of National and World Economy / Assoc. Prof. PhD Angel Marchev, Jr., University of National and World Economy

10:05 – 10:20

Games, Competitions, and Artificial Intelligence in University Education on Business Management

Prof. Dr. Georgi Mengov, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration; Prof. Dr. Irina Zinovieva, Sofia University "St. Kliment Ohridski"

10:20 – 10:35

LEVERAGING BELBIN ROLE MODEL AND BURTLE TEST FOR ENHANCING ENTREPRENEURSHIP EDUCATION THROUGH GAMIFICATION: AN EMPIRICAL STUDY

Prof. Sonia Mileva, Dsc., Sofia University "St. Kliment Ohridski", Bulgaria / Prof. Veneta Andonova, PhD, Universidad de los Andes School of Management in Colombia / Aleksey Potebnya, PhD, Sofia University “St. Kliment Ohridski“, Bulgaria

10:35 – 11:00 Q&A / Discussion on the presented reports

11:00 – 11:20 Break

Panel II

11:20 – 11:35

EXPLORING THE POTENTIAL OF APPLYING MARKETING TOOLS WITH GAME DESIGN IN WATER-STRESSED CONDITIONS: DATA FROM WATER MUSEUMS IN BULGARIA

Assoc. Prof. Dr. Atanas Georgiev, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration / Assist. Teodor Daskalov, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration

11:35 – 11:50

EDUCATIONAL APPROACHES AND MARKETING FUNCTIONS OF GAMIFICATION IN RETAIL: A STUDY BASED ON CUSTOMER FEEDBACK IN BULGARIA APPLYING PSYCHOLOGICAL PRINCIPLES AND OCTALYSIS FRAMEWORK METHODS

Rumen Petkov, PhD Candidate, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration

11:50 – 12:05

USING GAMIFICATION IN INFORMAL EDUCATION OF STUDENTS TO CREATE HABITS RELATED TO SUSTAINABLE DEVELOPMENT

Prof. Dr. Neviana Krasteva, Sofia University "St. Kliment Ohridski" – Bulgaria / Assist. Emil Georgiev, Sofia University "St. Kliment Ohridski" – Bulgaria / Assoc. Prof. Dr. Nora Madjar, University of Connecticut, USA

12:05 – 12:20

BUILDING ENTREPRENEURIAL AND LEADERSHIP SKILLS IN EARLY CHILDHOOD THROUGH "LEARNING THROUGH PLAY" METHOD

Assoc. Prof. Dr. Iya Petkova, Sofia University "St. Kliment Ohridski" – Faculty of Economics and Business Administration; Assoc. Prof. Dr. Ivan Angelov, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration

12:20 – 12:35

GAMES IN EDUCATION ("THE HITCHHIKER'S GUIDE TO UNIVERSITY")

Prof. Dr. Tsvetan Davidkov, Sofia University "St. Kliment Ohridski" - Faculty of Economics and Business Administration

12:35 – 12:55 Q&A / Discussion on the panel reports

12:55 – 13:00 Closing remarks. Conclusion

13:00 – …… Informal communication

Link for online participation: https://bit.ly/3WYZ7vF