The third volume of the Faculty of Economics and Business Administration publication, “Digital Marketing - Artificial Intelligence and Consumer Behaviour” has come out of print. Authors of the volume are Prof. Dr. Sc. Nevyana Krasteva, Assist. Prof. Raya Kanazireva and doctoral students from the Business Administration Department - Lilia Kokareshkova-Panteleeva and Alexey Potebnya.

The publication is funded by the “Digital Marketing” Master’s program. The book is intended to aid the studies and practical work of students in the “Digital Marketing” and “Strategic Planning in Digital Marketing” disciplines. The authors have formulated two main goals: to foster the students’ interest to study digital marketing and to outline the main tools of analysis, employed in practice