On October 24, 2023, the Faculty of Economics and Business Administration of Sofia University hosted an extremely inspiring workshop dedicated to the topic of personal branding. The event was organized with the support of the "America for Bulgaria" Foundation and attracted significant interest from students and academics in the field of business and management.

The speaker at the event was Prof. Ruth Stevens, an expert in the field of personal branding and communication. The seminar attracted participants with diverse professional interests, students, and professionals in the field of business and management.

What made the event truly unique was its format. Professor Stevens created an interactive and engaging environment that allowed each participant to get to know the speaker personally and actively participate in the discussions. For about two hours, participants had the opportunity to explore aspects of their personal brand, their digital presence, and how they present themselves in society.

The event featured interactive exercises and discussions that encouraged participants to reflect on ways they can stand out and improve their personal brand. They addressed issues related to personal communication in a short and extended format, including opportunities for expression in writing.

The event was held thanks to the "America for Bulgaria" foundation, which supported its implementation.

Workshop participants left with new knowledge and inspiration, as well as detailed lists of the next steps in developing their personal brand. Their overall satisfaction with the event was extremely high, with many reporting that it was one of the most useful workshops they have attended.

Education and the development of personal skills are extremely important for starting a successful career, said Prof. Stevens during her meeting with the Dean of FEBA – Assoc. Prof. Atanas Georgiev.