On June 5, 2024, Prof. Nevyana Krasteva and Chief Assist. Prof. Aleksey Potebnya participated online in the International Conference on Economics, Finance & Business, Paris.

The conference was organized by the International Institute of Social and Economic Sciences. The representatives of the Faculty of Economics and Business Administration presented a report on the topic “How Marketing Can Increase the Purchase of Unattractive ("Ugly") Agricultural Products?”.

The research was conducted thanks to the support of a research project, competitive session of Sofia University "St. Kliment Ohridski" – 2024, number 80-10-67 / 9.4.2024.