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Programme: Communication Management

Degree of education-qualification Bachelor of Communication Management

Form of education

The education is by taking regular courses according to the state order

Curriculum - regular courses 2021/2022

Admission conditions (application and enrolment)

Qualification description

Major: Communication management

1. Focus, educational goals

“Communication Management” is a major, which gives knowledge and skills to the students in the Bachelor degree of education in the field of communications – journalism, audio and visual technologies, media; in economics – financing and management of organizations that create informative and media content; in law – copyright, the law of access to information, administrative and commercial activities of the subject in the field of media and communication; in the field of public communications and information sciences – creation and distribution of information via different channels by taking into account the regional, political and cultural specifics of the audience. The aim is to respond to the new labor market environment, which characterizes itself with an increased diffusion of knowledge, new skills and the creation of new professions. The rapid development of communication technologies and the unification of different institutions (media, audio and visual technologies, digital and mobile communications) lead to market development and to new requirements towards the announced positions in the labor market.

The educational service provided by this major is coordinated with many international treaties and qualifications (e.g. the International Standard Classification of Education – Fields of Education and Training (ISCED F-2013). This guarantees the major’s effectiveness in the educational goals and professional development.

According to the Republic of Bulgaria’s National Qualification Framework this major belongs to the educational and qualification sublevel 6B. Bachelor, which corresponds to the First cycle of the European Qualifications Framework of the European Higher Education Area.

Training (knowledge and skills necessary for successful professional activity; general theoretical and special training, etc.)

The aim of the training is to prepare highly qualified specialists on strategic management of communications (communication management) – management of communication campaigns towards certain user groups. Students acquire skills for using the specific aspects of different digital information and communication platforms, and skills for creating and managing information and media content.

Creation and distribution of media content usually is a part of the strategic priorities of firms and organizations, of media corporations, of state institutions, of startup companies, etc. This activity is a part of the obligations of the middle and high management teams of firms and organizations. Specialists with the specific knowledge and skills in the field of communication management are highly sought, i.e. specialists, who can participate in the creation of communication strategies, create and manage information and media content. Training includes disciplines, which allow specialists graduating in this field to have diverse knowledge and good general knowledge, as well as communicative skills that are adaptable to the specifics of communications in different social spheres.

General theoretical training

The integrity of this major requires training in theory and methodology of communications (media and informational literacy, persuasion and social influence, strategic communications and content management, etc.), theory and basic knowledge of civil and administrative law (constitutional law, copyright and intellectual property law, etc.), theory and methodology of economics and financing of organizations (finance management, international economics, etc.), fundamentals of international relations and theory and pragmatics of language training, theory and methodology of different fields in the information and media sciences (communication design, content management, copyrighting, etc.).

Special training

Study disciplines prepare the future communication manager in the context of world trends: knowledge on the creation of information and audio and visual products and work in a digital environment, increasing of the digital and informational literacy, creation of communication strategies for transmedia communication networks, regionalization of media markets and regional identity, innovations and investments in intelligent technologies, work with facts and data in digital media, image creation, etc.


Students will have the opportunity to acquire and use specialized and systematic knowledge of media and communications, management and finance of communication campaigns, of critical analysis and synthesizing of new ideas in the general fields of social sciences, economics, law, and communication studies; of the specifics of the communication environment; of methods of management of information resources and data bases; of content creation and management; of media products creation; of methods of management of programs and projects; of languages and language training, etc.

2. Professional competencies

Students will have the most important abilities of a communication manager: to create communication strategy; to be flexible when taking decisions according to the dynamic and complicated communication environment; to cope with the speed and volume of information streams; to be able to use huge amount of data and algorithms for communication; to communicate and balance managing processes; to have the abilities to communicate in support of taking managing decisions; to be able to manage social media profiles; to have basic economic and law knowledge when creating and managing information; to work with “open data bases”; to create information and media content; to be able to analyze sociological data for the information market, etc.

3. Professional development

Positions, which graduated students can take with priority, are: communication specialists and CEOs of companies; strategic communications managers; financing communications (investor relations) managers; political and international communications managers; managing positions in business with content creation; creators of data bases, meta data and information platforms; media management and corporate identity technologists and designers; consultants on communication politics and strategies; experts on communication planning, communication structures, communication logistics and control. Students who graduate in the Bachelor degree of “Communication Management” are trained for development in the middle and high levels of communication management and content management in different organizations – both public and private.

Bachelor degree graduates can continue their education in the Educational and Qualification degree “Master” in Bulgarian and foreign universities.