Nikola Minkov is the founder and CEO of "Serpakt", a serial entrepreneur and expert in the field of search engine optimization (SEO). He is a Member of the Board of Directors of the Bulgarian E-commerce Association and also a Young Scientist (Researcher R1) at Faculty of Economics and Business Administration (FEBA). Mr. Minkov was selected after competition from nine nominated entrepreneurs and university professors from the universities in the Transform4Europe Alliance as a speaker at the International Visiting Lectureship for Entrepreneurs and Practitioners.

On the 8th and 9th of June 2023, as part of UniTs Transform4Europe Week 2023, Mr. Minkov will give a series of lectures at the University of Trieste to different audiences – students, teachers and citizens. His selection is recognition both for him and for the business partnership model of FEBA.

Mr. Minkov is a long-time guest lecturer in the e-business classes of Assoc. Prof. Todor Yalamov, of part-time Assistant Janet Naydenova, Chairperson of the Board of Bulgarian E-commerce Association and of part-time Assistant Prof. Emilia Christova, Product Director of FiteTV. The Center for Educational Services of SU "St. Kliment Ohridski" has partnered with "Serpakt" EOOD to conduct postgraduate qualifications for search engine optimization (SERP Acad). Students in the latest edition of the academy graduated on May 21, 2023.