Home / The University / Faculties / Faculty of Economics and Business Administration / News / Two New Volumes of “Digital Marketing” with Authors Prof. Dr.Sc. Nevyana Krasteva, Alexey Potebnya, Lilia Kokareshkova-Panteleeva and Krasi Eneva



Volume 1 – “Introduction” and Volume 2 – “Strategic Planning for Digital Marketing” with authors, Prof. Ph.D. Neviana Krasteva and PhD students and part-time assistants Alexei Potebnya, Lilia Kokareshkova-Panteleeva and Krasi Eneva have come out of print.





The books are part of a three-volume set, which is devoted to the current trend in modern business. They present theoretical models, cases from the global and the Bulgarian practice, independent work tasks for students and test questions. The three-volume set is suitable for a wide range of readers and students entering the sphere of digital business and marketing.


The publication is funded by a project for NIS of Sofia University “St. Kliment Ohridski”. Volume 3, devoted to artificial intelligence and its relation to digital marketing and branding, is expected to come out by the end of 2019, with added contribution by Chief Assist. Dr. Raya Kanazireva.