Home / The University / Faculties / Faculty of Economics and Business Administration / News / A guest lecture by Ivelina Ansarova was held on “Advertising opportunities of the Google Ads platform”

   

10.11.2022

 

On October 31st and November 7th, Ivelina Ansarova, CEO of digital agency Accella Digital, presented a guest lecture on “Advertising opportunities of the Google Ads platform” to students in the master's program “Digital Marketing” of the Faculty of Economics and Business Administration of Sofia University “St. Kliment Ohridski”.

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In two back-to-back sessions, the guest speaker introduced the best practices of the ad network and demonstrated its use to create campaigns for the search, display and YouTube networks. Participants in the sessions had the opportunity to develop coursework that included keyword selection, text ad writing, and ad extensions.

After passing the training, the students will have the opportunity to take part in Google's official certification program – Skillshop, with which any digital marketing specialist could receive an international certificate of knowledge in the field of online advertising with Google Ads.