On December 12, 2025, from 14:00 to 18:00, a guest lecture by the marketing team of “Minimart” will take place in Room 400 of the Faculty of Economics and Business Administration. The event is organized at the initiative of third-year students from the “Business Administration” program. While working on topics related to distribution policy, they expressed strong interest in the practical aspects of marketing in modern retail companies.

Responding to the invitation, Mr. Vladislav Georgiev, Head of the Strategic Marketing Department at “Minimart”, will attend. Together with his team, he will present key areas of the department’s work, including pricing policy and pricing mechanisms, advertising approaches and management of advertising formats, distribution, as well as other strategic and operational elements that define the company’s marketing model.

The lecture will be structured to allow students to meet directly with practitioners in the field, ask questions, and gain a clearer understanding of the processes and day-to-day decisions that shape the market behaviuor of a large retail organization. The marketing specialists from “Minimart” will present real examples from their work and share professional experience that is essential for future managerial professionals.

Dear colleagues, we invite you to participate in this in-person lecture and take advantage of the opportunity for direct contact with business experts.