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Master's Program: Digital Marketing

Form of study: full-time

Duration of study: 2 semesters, admission from winter semester for specialists and non-specialists

Director: Prof. Neviana Krastevа, DSc

E-mail: nevianak@feb.uni-sofia.bg

Administrator: Assistant Prof. Aleksey Potebnya

E-mail: aleksey.potebnia@feb.uni-sofia.bg


Aim of the programme: the Master's programme Digital Marketing aims to prepare highly qualified professionals who are able to successfully develop business in a rapidly changing technological environment. The programme focuses on use of technology, new media and the Internet to communicate valuable offerings from a company or an organization to customers and communities.

Courses cover all key elements of marketing such as strategy, brand management, ethics, performance, research, segmentation, activation. Additional emphasis is placed on the application of acquired knowledge and skills through technology in the digital world.

Upon completion of the program, the student should know and be able to develop comprehensive management and marketing strategies that are integrated into the online environment. The programme aims to create an understanding of the need for a strong theoretical background and to give learners a foundation for continuous self-improvement in practice. The Master in Digital Marketing aims to give students new knowledge about digital marketing tools and social media. The programme builds on existing marketing practices and digital tools and social media applications integrated in them, so that students find their place in the booming digital age. Graduates will be prepared to meet the needs of any marketing position and to use their cutting-edge knowledge for both their company and their personal development.

Qualification: Graduates of the programme receive a Master's degree in Digital Technology Marketing.


Tuition fees in Sofia University for the academic 2023 / 2024 year


Admission requirements: see general requirements

Career opportunities for graduates: managers of organizations of different sizes and specificities, digital marketing managers; specialists in marketing departments dealing with strategic management; specialists working in marketing, planning, human resource management, operational management, etc; successful graduates can hold managerial and administrative positions at middle and high levels in government administration, work as consultants; continue their studies and research work in a doctoral programme; to be lecturers in various levels of higher education; to work in research and development units.

The duration of study is 1 year (2 semesters), which includes:

  • Basic compulsory training - academic disciplines building the professional specialization of a master’s in business management with emphasis on Digital Marketing.
  • Basic equivalence training - those admitted who аre non-specialists are required to undergo additional, two specific courses offered as compulsory electives.
  • Professional training - free elective training in different elective courses.

The workload and credits for these courses are not counted for the implementation of the curriculum. The training ends with a state examination, the state sessions are in July and September.