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Assist. Prof. Aleksey Potebnya


Assistant Professor Aleksey Potebnya holds a master’s degree in business administration. Since 2015 he has been a full-time assistant and since 2021, he has been an assistant professor in the Department of Business Administration of the Faculty of Economics and Business Administration at Sofia University "St. Kliment Ohridski".

He teaches in the bachelor and master's programs of the Faculty of Economics and Business Administration and Faculty of Journalism.

Lecturer in the courses: "Consumer Behavior in Digital Marketing", "Digital Marketing", "Merchanting", "Personal Sales", "Business Process Gamification Project", "The game as a tool for education and learning", "Brand management", "Basics of successful sales and merchandising" in Bulgarian and English, etc.

Since 2022 he is the administrator of the Master Program in Digital Marketing.

Research interests are concentrated in the field of marketing and marketing management. He is the author of articles, books, and monographs in the field of digital marketing. He is working on a dissertation that explores the problems of confidence in the digital environment.

Practitioner and marketing consultant with over 15 years of experience. He has worked with large Bulgarian and foreign brands.

Business card in the Database for the scientific activity of Sofia University "St. Kliment Ohridski"



Faculty of Economics and Business Administration, room 211 | Wednesday 04:00-06:00 PM

E-mail: aleksey.potebnia@feb.uni-sofia.bg