Home / The University / Faculties / Faculty of Economics and Business Administration / News / Stella Tocheva, Sales Manager at MODIS – Bulgaria, gave a guest lecture to students from the master’s program “Outsourcing of projects and companies”

   

23.05.2022

 

On May 12, Stella Tocheva, Sales Manager at MODIS – Bulgaria, visited the students of the master’s program “Outsourcing of projects and companies” with a lecture on effective communication with customers.

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Mrs. Tocheva is a guest at the Faculty of Economics and Business Administration with a lecture for the second year in a row. The main content highlights in her topic were: sales philosophy; the sales process in the customer relationship management system (CMS); strategies and policies; nature and significance of the sales process; sales process cycle; stages - nature and main characteristics.

Based on well-structured theory and examples from rich personal experience, the curriculum was presented interesting, authentic, memorable. In the last year, Stella Tocheva has been involved in the implementation of customer relationship management systems at the global level, which gives her the opportunity to talk about this process in the first person.

And here is the case on which students can work independently to better understand the content: Visualize the sales process in your company. Which departments / teams does it go through and what decisions or results are expected from them?