Начало / Университетът / Факултети / Стопански факултет / Катедри и Академичен състав / Гост-преподаватели / САЩ / Prof. George Miaoulis, Jr.

   

 

MiaoulisG

 

American Fulbright Professor George Miaoulis, Jr.

Hiram College, Ohio,USA

 

 

Consumer Behavior

 

 

Begins Wednesday, 23 October 2013

 

1500 to 1800 - Room 300

 

 

This course will explore 10 topics in American Consumer Behavior and discuss the transfer of this knowledge and experience to Bulgaria.

 

 

 

Topics

 

 

 

1. Cross cultural analysis - global market analysis

 

2. Consumer purchase decision process

 

3. Benefit segmentation / value analysis – conducting motivational research

 

4. Practicum in motivational research

 

5. Demographic analysis and changing values

 

6. Subculture values and analysis

 

7. Self-concept analysis and subcultures of consumption.

 

8. Lifestyles and mass market data bases

 

9. Perception and subliminal perception

 

10. Consumer behavior in the media

 

 

 

Join us for an interesting and exciting course!