Г-н Jorma Korhonen, Savonia University of Applied Sciences, е на академично посещение в Стопанския факултет в рамките на програма Еразъм.

Mr. Jorma Korhonen is a Senior Lecturer in Tourism and Hospitality Management in Savonia University of Applied Sciences, Kuopio, Finland. His y major is entrepreneurship focused on marketing, tourism development, project management and Russian affairs. He have an experience of over 20 years in tourism starting from tourism business in hotel sales and marketing, tourism research and development.

Лекциите, които ще изнесе пред студентите на английски език, са:

Tuesday, 5th of March 2013

Room 520, 18:00 - 20:30

RUSSIAN TOURISM IN FINLAND

- Russian Travel Market in brief

- Russian Tourists in Finland / in Kuopio region

- Russian Tourists’ needs and wants as well as consumer behavior in Finland

- Future trends

Thursday, 7th of March 2013

Room 300, 17:00 - 18:00

PRESENTATION OF SAVONIA UNIVERSITY

- Savonia presentation

- Bulgarian exchange students (Erasmus) in the academic year 2013-2014

Thursday, 7th of March 2013

Room 300, 18:15 - 19:30

FINLAND AS TOURIST DESTINATION

- Finland as a country in brief

- Finnish tourism marketing abroad

o Finnish Tourist Board

o Main product Groups

- Branding a Country; Case Finland

- Finnish Marketing Promotion abroad